Crafty Business School

It can be really TRICKY to grow a CRAFTY BUSINESS

I'm wondering whether you're going through this?...

  • You're struggling to know what to charge?
  • You're trying to figure out what will sell and what won’t?
  • You're trying to make enough profit to live on?
  • You don't have enough TIME in the day to do everything?
  • You're SCARED having to 'sell' yourself?
  • There are people undercutting you all over the place?
  • Your confidence gets knocked regularly?


You can do this. It's definitely possible. I know because I'm working with people like you who are doing it EVERY DAY in my Crafty Business School.


Wouldn't it be lovely if..

You didn't have to scrimp and save?

You didn’t have to stay in the job you hate?

You didn't have to keep defending your ‘expensive hobby’?

Wouldn't it be amazing to have a PROPER BUSINESS?

One that makes money and everything. Yay!

How hard can it be to have a crafty business that actually gives you a salary? Hmm?

OK come into my huddle while I whisper

What you need is a plan – actually 2 plans in one

An Escape Plan and A Success Plan


A plan to escape from the ‘hobby business’ life and turn it into a proper, profitable business

And a success plan - A plan to let you do what you love

Every day

And make a good living from it

Without you falling out of love with it because it’s so HARD and FRUSTRATING trying to UNDERSTAND THIS WHOLE BUSINESS THING, darn it!

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OK, OK, don’t panic I have lovely news – I’ve got just what you need


And it’s going to change your business and your life.

Here’s why

You’ll think differently. You’ll act differently. You might even start standing up for yourself if someone asks for a discount! Imagine! 

There are little tweaks you need to make to your business if you are going to get out of your current situation and into making a proper living. Nothing scary. Nothing major. Just a few little adjustments that will make a world of difference in a very short time.

We’re going to cover ALL THESE THINGS


What’s the dream? What’s it going to take? How feasible is that?
What little changes do you need to make? We’re going to take a proper look at where you are now and work out how to get to where you want to be, and by when. It's easy!

Pricing and profit, costs and credit control, forecasting and cashflow – NOT SCARY I promise! We’re taking away the fear. Being confident about money in your business is MASSIVE – and you’re so close!


We’re going to look at what is selling and what is not selling, and what you can do about it. We’re talking BEST SELLERS, profit margins, tricky decisions and easy options.  Time for some structure. It won't take long!

Those Mind Monkeys need to go – we’re going to make you confident in yourself and your business. You’ll learn that you’re more than good enough. It’s time you realised how awesome you are – let me show you!

Marketing that won't make you cry! Marketing is easy when you know what to do and I'm going to take you through what you need to do and how to do it, step by step.

Not all social media is good for crafters so I'll save you some time and effort. We’ll look at what works and why, whether to spend money on ads and how to sell more of your beautiful makes.

How to make YOUR stuff stand out in the busy market place – we’ll touch on Etsy, selling on social media, websites and in person. It’s not difficult, your lovely things could soon sell themselves !

Time, money, sales, social media. We’ll create a quick and easy success plan and work out how to make it happen. We’ll tackle your fears and worries and come up with something you know you can achieve.

You’ve got the plan. You’ve got the knowledge. Time to get stuck in. I’ll share some top tips and tricks to keep you moving forward and get you through tough days. You can do this!

We’ll look at the scary things you’ve been avoiding and I’ll make them REALLY EASY so it’s not scary any more.

I know this is a big step for you. That’s why I’ll make it super easy and comfortable. And you’ll have support from other crafters in the Facebook group. It's all lovely.

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Whether you want to leave your job and go full time into your Crafty or handmade Business OR you just want to make more money with the hours you have, you can do it! It's definitely possible and I can help you with Crafty Business School.



OH AND ONCE YOU BUY, THAT'S IT. You keep access, no expiry date, no renewals, just a lovely bunch of learning to access 24/7

Here’s A Little About Me and Why I Can Help You

I’m Claire Mitchell and I run The Girls Mean Business™. I’m also a mum to 12 year old, Chloe, a wife to Mitch and dog mum to our Jack Russell, Meggie.

Since I started The Girls Mean Business™ 2012 I’ve built up a big, very profitable business (last year I made over £200k profit) working from home, around homeschooling Chloe for 3 years and I’ve done it all teaching what I know and love – business and marketing – to women who are small business owners around the world.

It’s been an exciting journey!

I’m a marketing expert AND a business coach – the two things that you DEFINITELY need right now. I’ve got an MBA from the prestigious Durham University Business School and 15 years in corporate marketing working with some of the biggest companies in the UK (so I know my stuff).

More importantly, I’ve run my own business since 2005, coached hundreds of women across the world to turn their businesses around and helped thousands more women business owners through my Girls Mean Business Facebook page(Over 90,000 of them so far!)

Ohhhh and did I mention the team at Facebook asked me to come to Ireland to give my feedback and I met their Chief Operating Officer (author, billionaire and totally awesome woman) Sheryl Sandberg?

She singled out The Girls Mean Business™ as one to watch, in front of the world’s press.

Cool, huh?

And I’ve spoken at Facebook’s UK events, sharing what I know and helping more small business owners. I love it!

I’ve taught social media for the British Florist Association and the Irish Kinesiology Association.

I’ve been featured in The Huffington Post, The Guardian, Die Welt, Marie Claire and Closer. I’ve also had my businesses featured on Radio One, BBC 1’s The Apprentice and BBC2.

I love working with women business owners, helping them fulfil their potential and build their business. Until now that was only possible if you bought one of my programmes or signed up an a VIP client, but I understand that’s not within everyone’s reach.

I’m really excited about Crafty Business School.

I know it’s needed because I see SO many women making THE MOST BEAUTIFUL THINGS and yet, struggling to make any money.

I promise it doesn’t have to be that way.

If you’re ready to learn how to turn your hobby into a business, join me in Crafty Business School and let’s make it happen. Oh, and here’s what some of my crafty ladies have said about my other programmes…

  • The Girls Mean Business

    “It has helped me to look at the products I make as exactly that – products, produced and sold by a business, rather than just handbags. It has encouraged me to look at my business from the outside, with my head, rather than my heart, and I know that how I view my handcrafted business has already changed for the better, also Claire’s no-nonsense approach really suits my way of learning and the workbooks with the modules really help to focus the mind by getting everything”

    Handbags & Home

  • The Girls Mean Business

    “This class has been the kick I needed to step back and make sure I was covering all my bases

    Well I love this program/school… I’m maybe not the typical Craft that would look at this, as I’m leatherwork, for horses and their riders mainly… but it has opened my eyes to understanding the reasoning behind how things are figured out… ie pricing, and understanding why doing things in certain ways may be more or less efficient, logical etc.. and how to market towards a particular clientele, rather than trying to make everyone happy! It is the new way of looking at things that has been an eye opener to me. Basically this class has been the kick i needed to step back and make sure I was covering all my bases”

    L. Bennett Leather, Canada

  • The Girls Mean Business

    “I can truthfully say that I now have an overarching plan for how I need to market my patchwork & quilting classes; I regularly review the money, set goals and targets and am generally behaving much more like a proper businesswoman!

    This year I have been tracking my income and realise that I need to put my prices up. I can do this with confidence because I know what I offer and the value that it has, I am marketing my business more regularly and in turn that is impacting upon my visibility – which is in turn making me confident that the prices I will be charging are fair and reasonable – for both parties. I have learnt so much. I am continuing to grow and develop my business. thanks, Claire Mitchell”

    Green Man Quilts

  • The Girls Mean Business

    “Crafty Business School has completely opened my eyes to all the things I’ve been doing wrong or just muddling through! Now I’ve learned how to price properly and Claire has given me the confidence to wear my big girl pants and get on with it. I absolutely love Claire’s method of teaching.

    I feel like she’s in the room with me! I sit there answering her and nodding along. I also always get a cup of tea when she tells me to!”

    Row Row & Kades Knitwear

  • The Girls Mean Business

    “I’m a visual artist. I started out watching the videos and found the advice really helpful and easy to understand. I found really helpful people in the Facebook group and now I feel I’m really moving forward. I now have great tools and much more confidence in myself and my business.”

    Vos Art

  • The Girls Mean Business

    “I’m a Milliner based on the East Coast of Scotland, Claire is my Business Buttkicker!

    She is always right on the money with sound advice, helping my to find my niche market and ideal customer and to confidently charge what my products are worth. When I have moments of self-doubt

    I can count on Claire to be there with words of support and a good butt kicking if needed!”

    Off With Her Head Millinery

Legal Disclaimer: Every effort has been made to accurately represent our products and their potential. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

The Girls Mean Business™, This Girl Means Business™, Mums Mean Business™, Big Girl Knickers™ and Awesome Business™ are registered trademarks of Serious Businesswomen Ltd.