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How To (Properly) Market Your Small Business

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Running a small business is challenging - not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you're actually in business for AND market your business so the customers and the  money keep coming.

It's not easy.

It's one big, scary, confusing juggling act and it's not for the faint hearted.

Marketing in itself can be a struggle. For starters, what IS marketing, exactly? And how is it different from sales? And when you've got a whole host of social m…

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12 Free Marketing Ideas You Can Use In Your Business Today

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When you’re in business it can feel like you’re shelling out money, hand over fist. Finding money for marketing can be tough on top of all your other business costs but you know you need to keep marketing to grow your business. What’s a girl to do?

Well, let me share some of my favourite free marketing ideas. They won’t cost you a penny but some will need you to spend a bit of time to get them working.

 1. Video

Videos are one of my FAVOURITE free marketing tools. They are so easy to make on …

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15 Ways To Market Your Local Business

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If you're a local business marketing can feel a bit overwhelming. Where do you start?

You're in the same town as lots of other people with similar businesses to yours.

How can you stand out? How can you differentiate yourself and most of all, how can you get more enquiries and clients?

I've put together 15 ideas to help get your brain whirring. Not all of these will work for your business but think about those that MIGHT work. Don't discount any just because that's not the way accountants/bea…

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5 Things You Should Never Post On Your Business Facebook Page

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Your business Facebook page can be a fantastic marketing tool. Used properly, it can build relationships, build your brand, build trust and credibility and drive enquiries and sales. However, there are some common mistakes you need to avoid if you're going to get your Facebook page really working for your business. If you are doing any of the 5 things below, you're at best wasting your time on a Facebook page that's just not going to do you justice and at worst heading for trouble, even getting …

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11 Things A Small Business Shouldn't Waste Money On

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Oh, I know. When you start a business you're so excited and full of enthusiasm. You want to have EVERYTHING you could possibly need to give your business the best chance. And you will happily throw your hard-earned savings at it, willy nilly until one day...you wish you hadn't!

In the early days you don't know what's a good idea and what isn't. You don't know what you need and what's just a 'nice to have' (or a 'don't actually need at all'). You're learning as you go and you take advice from ev…

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