Ever been woken up by a text or phone call from a customer at the crack of dawn?
Ever agreed to a job from a demanding customer even though you knew you'd have to burn the midnight oil to get done?
Ever spend Christmas holidays working when you'd definitely rather have been with the family?
It's the fate of many a small business owner to spend our rare spare time working on the business while we build it but then there are some customers and clients for whom that's not enough.
So...you're chatting away to someone and the conversation is flowing beautifully. They love your business, they are talking about how they need what you sell when, in the next breath, they ask you your prices.
And the world stops, just for a second.
In that second your brain goes into mega-overdrive mode. In the space of that second the following questions and statements flash through your head, one after another:
"OMG what do I say?"
"She's going to be shocked when I tell her how much it is…
Hands up if your Facebook page feels like a ghost-town? You know what I mean, right? You ask a question or post a photo and you get…..nothing. It’s like your fans don’t exist. And then you wonder why you even bother (and usually start muttering about stupid Facebook under your breath).
The trouble is it’s a vicious circle. Facebook will show your page to more of your fans if you get lots of engagement (likes, shares, comments) on your posts. But you can’t get lots of engagement on your posts if…
You know how it is; you’re pootling along quite nicely in your business and then all of a sudden, out of the blue, BAM!
You’re stopped in your tracks and your perfectly HAPPY day becomes a BAD DAY.
More often than not, it’s something as simple as a snarky comment on your Facebook page or an email from a grumpy person or a snidey mum at the school gates.
It doesn’t take much to send your mood plummeting and send your mojo running to the hills.
The trouble is, once you’re on that slippery slop…
"When you turn down £500 cash (50% discount) in your hand today because they are not your super client!!!! ARGH!!! lol Off to lie down!"
I love this post!
A lady in one of my Facebook groups posted it and it started a big discussion that might not have gone the way you might expect. Instead of bemoaning the fact that she had 'lost' £500, everyone in the group was cheering her on and saying how well she had done!
And they were right!
She's a very talented photographer and puts a lot of work i…
Today I'm going to share something really personal and it's not pretty, so I feel a little nervous!
But I know if I felt like this then you might too, just don't judge me!!
Have you ever had a competitor drive you crazy?
You know what I mean, right? They seem to be EVERYWHERE - in the papers, all over social media, everywhere you look, they're there. It's infuriating!!
In the early days of my business there was one lady who used to frustrate the heck out of me. She was everywhere. People wer…
Running a small business is challenging - not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you're actually in business for AND market your business so the customers and the money keep coming.
It's not easy.
It's one big, scary, confusing juggling act and it's not for the faint hearted.
Marketing in itself can be a struggle. For starters, what IS marketing, exactly? And how is it different from sales? And when you've got a whole host of social m…
If you're a local business marketing can feel a bit overwhelming. Where do you start?
You're in the same town as lots of other people with similar businesses to yours.
How can you stand out? How can you differentiate yourself and most of all, how can you get more enquiries and clients?
I've put together 15 ideas to help get your brain whirring. Not all of these will work for your business but think about those that MIGHT work. Don't discount any just because that's not the way accountants/bea…
Oh, I know. When you start a business you're so excited and full of enthusiasm. You want to have EVERYTHING you could possibly need to give your business the best chance. And you will happily throw your hard-earned savings at it, willy nilly until one day...you wish you hadn't!
In the early days you don't know what's a good idea and what isn't. You don't know what you need and what's just a 'nice to have' (or a 'don't actually need at all'). You're learning as you go and you take advice from ev…