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School Holiday Marketing Plan For Busy Business Mums

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How to keep your business going (and growing) during the school holidays

I’m guessing you’re here because you have school holidays coming up and the thought of them is making your brain pop?

It’s hard enough running your business when your little (and not so little) ones are at school all day, but come the school holidays, it reaches a new level of tricky.

Your ‘normal’ routine goes out of the window. Your quiet house turns into a playground. Mess appears from nowhere. The fridge empties with…

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How to Run Your Business When Chaos Reibns

How to run your business when chaos reins

At the time of writing, we're going through a global pandemic. You can't get much more chaotic than that! But it's not just lock-downs that cause chaos. Illness, bereavements, changes in circumstances, family issues, any of these can cause your life to suddenly change track and along with it, your business. Sometimes chaos ensues from smaller things like school holidays, problems with suppliers, cashflow challenges - it doesn't take much to wreck an often fragile routine and leave you feeling a …

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How To Think Like a Customer (and Sell More)

How to think like a customer

A lovely accountant in my membership recently was feeling as flat as a pancake.

She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank and I lose all my enthusiasm."

Do you know what? I hear this all the time. It's not that she doesn't love her business - she does, she just can't get into marketing.

Do you know what I did that really helped her?

I spent 5 minutes telling her what it's like …

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10 Ways To Use Facebook Groups To Grow Your Business

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I've been using groups to support my business training since 2012 and to be honest, I LOVE them.

  • They allow me to virtually get to know my students.
  • I can support them in a safe setting.
  • They get peer support from other members.
  • We brainstorm and chat, tackle problems and challenges, celebrate success, practice videos and give feedback on blogs and websites and make friends.
  • We set up introduction threads, run competitions, support each other to hit milestones and help each other build ou…

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Why Isn't Social Media Working For Me?

Why isn't social media working for me

You’ve tried just about everything you can think of on Facebook and your business page still feels like a ghost town, with tumbleweed blowing through it.

No-one seems to see it, nobody likes or comments apart from your friends and family, and it’s certainly not helping you sell anything. Gah!

Twitter scares the pants off you. Instagram is great but what’s with all the hashtags and as for Pinterest? Well, you can easily lose an afternoon gazing at beautiful things on there but how the heck is i…

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17 Things You Can Include in an Awesome E-Newsletter

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The biggest excuse I hear from business owners about why they're not sending regular e-newsletters is 'I don't know what to write about!'

E-newsletters seem to give us writer's block and make us feel like we have nothing to say, but actually, you have LOADS to say. There are lots of things your customers and potential customers would love to hear about from you, you just need to tap into your inner writer!

To give you a helping hand I’ve put together 17 ideas for things that you could include …

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How To (Properly) Market Your Small Business

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Running a small business is challenging - not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you're actually in business for AND market your business so the customers and the  money keep coming.

It's not easy.

It's one big, scary, confusing juggling act and it's not for the faint hearted.

Marketing in itself can be a struggle. For starters, what IS marketing, exactly? And how is it different from sales? And when you've got a whole host of social m…

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12 Free Marketing Ideas You Can Use In Your Business Today

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When you’re in business it can feel like you’re shelling out money, hand over fist. Finding money for marketing can be tough on top of all your other business costs but you know you need to keep marketing to grow your business. What’s a girl to do?

Well, let me share some of my favourite free marketing ideas. They won’t cost you a penny but some will need you to spend a bit of time to get them working.

 1. Video

Videos are one of my FAVOURITE free marketing tools. They are so easy to make on …

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15 Ways To Market Your Local Business

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If you're a local business marketing can feel a bit overwhelming. Where do you start?

You're in the same town as lots of other people with similar businesses to yours.

How can you stand out? How can you differentiate yourself and most of all, how can you get more enquiries and clients?

I've put together 15 ideas to help get your brain whirring. Not all of these will work for your business but think about those that MIGHT work. Don't discount any just because that's not the way accountants/bea…

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