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School Holiday Marketing Plan For Busy Business Mums

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How to keep your business going (and growing) during the school holidays

I’m guessing you’re here because you have school holidays coming up and the thought of them is making your brain pop?

It’s hard enough running your business when your little (and not so little) ones are at school all day, but come the school holidays, it reaches a new level of tricky.

Your ‘normal’ routine goes out of the window. Your quiet house turns into a playground. Mess appears from nowhere. The fridge empties with…

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How to Run Your Business When Chaos Reibns

How to run your business when chaos reins

At the time of writing, we're going through a global pandemic. You can't get much more chaotic than that! But it's not just lock-downs that cause chaos. Illness, bereavements, changes in circumstances, family issues, any of these can cause your life to suddenly change track and along with it, your business. Sometimes chaos ensues from smaller things like school holidays, problems with suppliers, cashflow challenges - it doesn't take much to wreck an often fragile routine and leave you feeling a …

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How To Think Like a Customer (and Sell More)

How to think like a customer

A lovely accountant in my membership recently was feeling as flat as a pancake.

She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank and I lose all my enthusiasm."

Do you know what? I hear this all the time. It's not that she doesn't love her business - she does, she just can't get into marketing.

Do you know what I did that really helped her?

I spent 5 minutes telling her what it's like …

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Avoid These 7 Cashflow Killers

7 cashflow killers

Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It's easily done if you're not keeping an eye on things and can sometimes be hard to spot before it's too late. So what can you do to make sure it doesn't happen to you in your business?

1 - Don't Ignore The Numbers

When it comes to the numbers in your business, knowledge is everything. At any given point you need to know what you owe out and what is owed to you. You need to know ho…

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Scared To Put Your Prices On Your Website?

Scared to put your prices on your website

In my Facebook groups the same question crops up regularly - should I put my prices on my website? My advice is always the same - YES! Here are 4 REASONS why:

1. Your competitors will find out regardless 

So many people avoid putting prices on their website in case their competitors find out and try to undercut them. Let me tell you something: If your competitors want to find out your prices they will find a way. But so what? Forget about them and focus on building a loyal following of people …

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10 Ways To Use Facebook Groups To Grow Your Business

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I've been using groups to support my business training since 2012 and to be honest, I LOVE them.

  • They allow me to virtually get to know my students.
  • I can support them in a safe setting.
  • They get peer support from other members.
  • We brainstorm and chat, tackle problems and challenges, celebrate success, practice videos and give feedback on blogs and websites and make friends.
  • We set up introduction threads, run competitions, support each other to hit milestones and help each other build ou…

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Why Isn't Social Media Working For Me?

Why isn't social media working for me

You’ve tried just about everything you can think of on Facebook and your business page still feels like a ghost town, with tumbleweed blowing through it.

No-one seems to see it, nobody likes or comments apart from your friends and family, and it’s certainly not helping you sell anything. Gah!

Twitter scares the pants off you. Instagram is great but what’s with all the hashtags and as for Pinterest? Well, you can easily lose an afternoon gazing at beautiful things on there but how the heck is i…

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How To Deal With Copycats

How to deal with copycats

I had a question from a lady saying someone had copied her entire business, from her website to her social media posts - there were just enough differences for it not to be a direct duplication (she had used slightly different images) but to the casual observer, they may as well have been the same business.

This was no coincidence. The copycat had been a 'fan' of this lady's business for a while and clearly loved it so much that she decided she'd do exactly the same thing.

Now, I totally under…

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45 Things You Can Outsource To A Virtual Assistant

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Have you ever wanted to get some help in your business but were put off because it felt too hard?

Where would you find the right person?

How do you know if you can trust them?

How long will it take for them to 'get' what you need?

Will it be quicker just to do it yourself?

What happens if it goes wrong?

The thought of using another person to 'do' part of your business is nerve-wracking - of course it it, we know our business better than anyone and it's our baby.

BUT there comes a point qu…

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Why You Need A Book Of Awesome (And How To Make One)

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Have you ever had a day when you fell out of love with your business?

 When it all felt too hard? Maybe a mean customer had a dig because they were in a bad mood. Perhaps things just keep going wrong. Maybe you're just tired and grumpy and need a break.

The thing is, we ALL get those bad days. No matter how long you're in business, it never goes away, it's just a different level of bad day.

It can be really hard to snap out of a bad day; to get your enthusiasm back when you really don't feel…

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